Our Strategic Plan
To advance our mission, CEC annually updates and refreshes our strategic plan. Similar to the work we do with our clients, our process includes stakeholder voice and input from our board, staff, and partners. Our Performance Expectations are described through goals, indicators, measures, targets and strategy action plans.
STRATEGIC PLAN
2025 – 2028
CEC Long-Range Goals
Goal 1: TEAM
Expand selling, delivery, fundraising, and board capacity to drive CEC growth and impact.
Strategy 1.1
Refine the CEC leadership team over the next 3 years, and add/refine roles to build missing competencies
Strategy 1.2
Expand the delivery, fundraising, and impact team to meet growth targets, gain greater delivery leverage, and reduce workload per person
Strategy 1.3
Create and implement a bonus structure to reward selling, high utilization, and fundraising, creating a compensation structure that aligns incentives between agency growth and individual performance
Strategy 1.4
Build board self-management competencies and predictable processes to support CEC’s governance and growth
Goal 2: OFFERINGS & IMPACT
Continuously improve high-impact offerings, and communicate the impact our work has in the educational field.
Strategy 2.1
Revisit and rationalize CEC offerings to ensure quality, brand, and mission-focused services that meet market trends
Strategy 2.2
Prototype and launch high-impact offerings that complement core services and are financially accretive
Strategy 2.3
Measure and communicate CEC’s impact
Goal 3: SALES & FINANCE
Achieve business growth through sales and marketing while maintaining sustainable financials.
Strategy 3.1
Grow program revenue annually
Strategy 3.2
Expand geographically to improve access to priority states
Strategy 3.3
Maintain a sustainable business model and cost structure
Goal 4: FUNDRAISING
Create a robust fundraising approach focused on raising money from foundations, donor-advised funds (DAF), and In-kind Donations
Strategy 4.1
Implement basic fundraising infrastructure
Strategy 4.2
Achieve contribution revenue targets